Rihanna will perform at this year’s Super Bowl halftime show.
After refusing to perform at the famed athletic event for numerous years, the ‘Umbrella’ singer eventually consented to participate.
With nearly 200 million people anticipated to watch the Philadelphia Eagles’ game against the Kansas City Chiefs today, all eyes will be on the 34-year-old.
And when she enters the field, Rihanna will join a lengthy list of megastars such as Beyoncé, Jennifer Lopez, and Bruno Mars.
But, while you may expect a large gig like this to come with a massive pay package, that is not the case.
Despite the fact that the Super Bowl is one of the most lucrative events on the planet, Rihanna will not be paid for her set.
But why is this so? I hear you inquire.
As is traditional, performers are not compensated for their halftime performance.
This is partly due to the fact that they will be performing in front of the largest audience they will almost certainly ever have, which will undoubtedly have a significant impact on their album sales.
For example, when Lady Gaga participated in 2017, her album and single sales increased by 1,000%.
Jennifer Lopez earned 2.3 million new followers across social media outlets in 2020 after performing with Shakira.
Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Eminem, and 50 Cent performed last year.
As a result, everyone of them saw an increase in their bank balance.
For example, in the week following the Super Bowl, Dr. Dre’s record sales increased by 183 percent, while on-demand streams increased by 105 percent.
The performance also marks Rihanna’s return to the spotlight, when she released her first new music in six years in 2022 with the song ‘Lift Me Up’ from Black Panther: Wakanda Forever.
As a result, it’s a fantastic opportunity for her to gain some free attention. Which, I don’t think, will impact sales.
Rihanna explained her choice to perform at the Super Bowl after previously boycotting the event, saying that it was about time.
She stated: “For me, it felt like it was now or never. The Super Bowl is one of the world’s largest platforms; being on such a stage is every entertainer’s ambition.”
