Pamela Anderson, the iconic actress from Baywatch, made a stylish statement at the unveiling of Pandora’s new Diamond District pop-up in New York City. Dressed in an elegant all-white ensemble, Anderson spoke exclusively with PEOPLE about her latest venture with Pandora—starring alongside her sons, Brandon and Dylan Lee, in the jewelry brand’s new ad campaign.
“A long time ago, when people wanted to do campaigns with me, there was always some reason I couldn’t do it,” Anderson reveals. “That was 20 years ago, and I was very limited with what I could work with. But now, it’s just fashion, and it’s nice to embrace it. I love glamour. I love being bedazzled. And while I can be drawn to really expensive brands, this is more accessible, and I love that.”
Anderson’s sons, Brandon Lee (27) and Dylan Lee (25), also joined their mother on the red carpet, adding to the excitement of the event. The campaign features three new lab-grown diamond jewelry collections—Pandora Era, Pandora Talisman, and Pandora Nova. With this collaboration, Anderson and her sons bring a fresh and stylish touch to the promotion of these dazzling collections.
The event not only celebrated the launch of the new collections but also highlighted the power of lab-grown diamonds. Through an interactive experience that reimagines everyday moments in New York City, Pandora aims to take over New York Fashion Week, showcasing their innovative diamond creations. The campaign also includes other notable figures like model Precious Lee, former Vogue creative director-at-large Grace Coddington, dancer and singer Vinson Fraley, and American sign language interpreter and performer Justina Miles.
For Anderson, who is a passionate animal rights activist, wearing Pandora’s lab-grown diamond jewelry is an empowering choice. She applauds Pandora for its pioneering decision in 2021 to switch from using mined diamonds to lab-grown ones. The collections also feature recycled gold and silver, aligning with Anderson’s commitment to sustainability.
This isn’t the first time Anderson’s sons have shown their support for their mother’s ventures. They were by her side at the Los Angeles premiere of her Netflix documentary, Pamela, a love story, and she expressed her gratitude for their presence during her speech. Anderson acknowledges that her children have played a crucial role in her life and have helped her through the challenges she’s faced. She describes Brandon as creative and fiery, while Dylan is more introspective and Zen.
Pamela Anderson’s presence at the Pandora Diamonds NYFW Event, alongside her talented sons, represents a beautiful blend of style, family love, and empowerment. With their collective efforts, they bring a fresh perspective to the world of jewelry and inspire others to embrace their unique style and passion.
Join Pamela Anderson and her sons as they dazzle the world with their collaboration with Pandora and celebrate the beauty of lab-grown diamonds and sustainable fashion.
