Iโm at a coffee shop prepping my cup of coffee and add 3 raw sugars. A woman next to me says with a smile, โTake some coffee with your sugar?โ I politely chuckle. She then makes, what I can only imagine, is her โbedroom eyesโ and leans slightly in my direction.
Sheโs got this sleek bob haircut, red nail polish, and smells like some expensive citrusy perfume. Itโs 9:45 on a Tuesday morning, and Iโm in cargo shorts and a faded band tee, working remote and trying to recover from a messy breakup. I smile, mostly out of habit. Iโm not looking for anything.
But she keeps talking. Asks what I do. I tell her I do freelance ITโโa glorified laptop fixer,โ I joke. She laughs too hard, hand on my arm like weโre old friends. She introduces herself as Reema. Says sheโs in โbranding,โ and she loves meeting โreal people who arenโt trying to sell something every second.โ
That line sticks with me later.
We end up sitting at the same table. She pulls out her laptop tooโMacBook, rose gold, stickers of niche coffee brands and some French phrase I canโt read. I mostly work, but we banter off and on. She tells me she used to live in Tokyo. I tell her Iโve never left the country.
By noon, sheโs inviting me to a low-key networking mixer happening that Thursday night. โItโs casual,โ she says, โmore fun than it sounds. Free drinks, interesting people, some light pitching. You should come.โ
I almost say no. But Iโve been in a slumpโwork slow, friends busy, and my ex recently got engaged (I found out via Instagram story, which was a classy touch). So I say sure.
The event is at a rooftop bar downtown. When I show up, I spot Reema right away. Sheโs in a silk green dress, nursing a martini. I feel underdressed again, but she greets me like Iโm a VIP. Introduces me to peopleโsome founders, a venture capitalist, a woman with a buzzcut who calls herself a โprofessional futurist.โ
Itโs all a little surreal, but not bad. The drinks are strong and free, the crowd buzzes with expensive colognes and practiced smiles. A guy named Thilo tells me Iโve got a โgrounded energy.โ A woman named Maris asks if Iโve ever considered consulting for wellness startups. Iโm still not sure whatโs happening, but I roll with it.
By the end of the night, Reema pulls me aside.
โI have a proposition,โ she says.
That gets my guard up. But sheโs smiling like sheโs about to share a secret.
โYouโve got the vibe of someone people want to trust. Iโm launching something that needs a front-facing figure. Think ambassador, not influencer.โ
I blink. โYou meanโฆ like a spokesperson?โ
โMore like a partner,โ she says. โBut we can talk details later. Just think about it.โ
I donโt sleep well that night. Something feels off, but I canโt put my finger on it. Sheโs charming, but thereโs a script underneath it all. Still, I canโt deny I liked being seen, feelingโฆ important.
We meet again two days later. She gives me the whole pitch.
Sheโs launching a new line of lifestyle supplementsโโsourced naturally, branded luxuriously.โ She wants to build an image thatโs โauthentic but aspirational.โ She says Iโm the kind of guy people root for. โDown-to-earth, smart, not too polished. You look like you donโt try too hard. Thatโs rare.โ
Itโs weirdly flattering.
The offer? Iโd be given a small equity share, access to marketing materials, and a monthly stipend to โbuild community.โ Basically post, speak at some soft launch events, and appear in some ad shoots. Reema says I could even help shape the direction if Iโm interested.
I ask to see the product.
She shows me a sleek white bottle labeled LIVRN. All caps. Minimalist logo. Claims to support โcellular vitalityโ and โmetabolic recalibration.โ Thereโs turmeric, dandelion root, and some rare Himalayan berry Iโve never heard of.
Iโm skeptical. Iโve never even taken a multivitamin consistently.
She swears itโs safe, third-party tested, and all above board.
Still, I do my homework. I spend a few nights Googling the ingredients, checking FDA disclaimers, even posting anonymously in a supplement subreddit. Nothing raises huge red flags. Sketchy language, sure, but nothing outright dangerous.
I say yes.
And for a while, itโs honestly kind of fun.
They fly me out for a weekend shoot in Santa Feโsoft desert light, linen shirts, a rented motorcycle for props. Reemaโs team feeds me talking points. โSpeak from the heart,โ they say, but make sure I hit the phrases: โoptimal rhythm,โ โresilience through nature,โ โyour body knows.โ
My first Instagram post gets 2,000 likes. I gain over 3,000 followers in a week. Reema calls it โorganic magic.โ
But after a month, cracks start to show.
I get a message from a nurse practitioner in Atlanta. She says one of her patients had liver inflammation and was taking LIVRN. Says sheโs filed a report. Wants to know if Iโve heard anything.
I forward the message to Reema. She replies casually: โOne-off reaction. Weโre monitoring closely. No need to worry.โ Followed by a smiley face.
Another week goes by. Two more messages roll inโone from a mom whose teenage son took it and broke out in hives. Another from a guy who had to stop after three days of โviolent nausea.โ
I bring it up on a group Zoom with Reemaโs team. Everyone gets quiet. Reema smooths it over. โEvery supplement has outliers,โ she says. โWeโre not making medical claims. People need to read the label.โ
I nod, but something feels slippery.
I stop taking the pills myself. Quietly. Still post once or twice more, but Iโm pulling back.
Then comes the twist I didnโt expect.
An old college buddyโDarenโreaches out. We havenโt spoken in years. Says he saw my video ad, and his sisterโs friend had a terrible reaction. Ended up hospitalized. Heโs pissed.
I tell him Iโll look into it. He sends me her number. I call her. Her nameโs Kala. Sheโs 29, works two jobs, bought LIVRN because she saw a repost from my page. Took it daily for two weeks. Ended up with some kind of liver enzyme spike. She got discharged after three days and a bunch of IVs. No long-term damage, but it scared the hell out of her.
I donโt sleep that night either.
The next morning, I call Reema. Tell her Iโm out.
Sheโs calm, eerily so.
โI understand,โ she says. โBut you signed an NDA and a six-month media agreement. If you violate either, we have options.โ
Her voice is sweet. But thereโs something razor-edged under it.
I go quiet. She sighs like Iโve disappointed her.
โYou were doing so well,โ she says. โYou couldโve built something.โ
I hang up.
The next two days, I scrub everything. Delete my branded posts, change my bio, send a lawyer friend the contract. He says itโs shakyโintimidation tactics more than enforceable rules. But itโs enough to keep me quiet. For a minute.
But I canโt let it go.
So I start digging again. Deep.
I find a forum thread from a biochemist who tested the supplement independentlyโclaims it contains a compound not listed on the label. Some offshoot of an herbal stimulant that can mess with blood pressure. The thread gets buried, downvoted into oblivion.
I start screen-capping everything.
Then I reach out to Kala again. She agrees to go publicโanonymously at first. I post her story, paired with my own experience. Iโm careful, legal. I say I personally no longer support the product. I urge others to research before taking anything. I donโt mention Reema by name.
But it catches fire anyway.
Overnight, my DMs explode. Dozens of people share similar reactions. A few influencers quietly admit they also dropped out but were scared to say anything. One sends me a leaked email from Reemaโs teamโbasically telling them to โstay on message or face consequences.โ
Thatโs when I know itโs real. Not just shady. Dangerous.
I compile everything. Pass it to a journalist friend I know through a local podcast. She runs with it. Drops a bombshell exposรฉ two weeks later.
Turns out, LIVRN isnโt even registered properly. Their third-party โlab testingโ was run through a shell company owned by a cousin of the co-founder. Reemaโs not even listed legally on the documentsโher nameโs scrubbed from everything. But the dots are easy enough to connect.
The story makes national headlines for 48 hours.
Then, the lawsuits roll in.
Reema disappears.
Website down. Social accounts gone. Investors bailing.
I think thatโs the end of itโuntil I get a call from a woman named Araceli. Mid-40s, small business owner, strong Puerto Rican accent. She says sheโs Kalaโs aunt. Wants to thank me.
โMost people, they just stay quiet when moneyโs on the table,โ she says. โBut you stood up. That matters.โ
We talk for 20 minutes. Sheโs kind, wise. Reminds me of my late abuela.
Two months later, I get a letter in the mail. Handwritten. Itโs from Kala. She says sheโs feeling better. Says sheโs gone back to school, thinking about becoming a nutritionist now. Wants to help people the right way.
I read that line three times.
It sticks with me more than anything else.
You know, I started all this because I was lonely. Vulnerable. Thought someone liked me at a coffee shop and got swept up into something shiny.
But what looked like a flirtation turned into a wake-up call.
Reema thought I was a โface people trust.โ Thatโs ironic, considering how many people were getting hurt. But maybe that instinct wasnโt all wrong. Maybe we do need more people who look out for othersโeven when it costs us.
Iโm not famous. I didnโt make any money off the deal. But I got something better: peace. A clean conscience. And the weirdest part? That moment of being seenโtruly seenโcame from the people I tried to protect, not the ones trying to use me.
If youโve ever had a gut feeling somethingโs off, listen to it. Polite people can lie. Pretty people can deceive. But your instincts? Theyโll tap your shoulder when the smile doesnโt match the words.
Donโt ignore them.
If this made you think twice about what we buyโor who we trustโgive it a like, drop a comment, and share it with someone who might need the reminder.




