In today’s world, social media has transformed nearly every corner of our lives, and it’s significantly influenced how we perceive beauty.
For a long time, beauty standards were quite narrow for women. Think about Marilyn Monroe’s curvy figure in the 1950s, contrasted with the slender frames of 1990s supermodels.
Each era had its own ideal, sometimes influenced by pop culture and advertising, often demanding a specific look.
But now, thanks to social media, these standards are more inclusive. Platforms like Instagram, TikTok, and YouTube showcase creators of every size, shape, and color.
This inclusivity is changing how we view ourselves, offering fresh perspectives and moving beyond the size 0 models that once dominated the media.
Plus Size: The New Normal
It’s fascinating to see how American women are increasingly embracing body positivity and inclusivity. Research highlights that they’re also becoming larger compared to past generations.
A study published in the International Journal of Fashion Design, Technology and Education is redefining what we consider “average.”
Not long ago, women were told that the average size was a 14, but new findings indicate otherwise. American women today typically wear between a misses size 16 to 18, which translates to a women’s plus size 20W.
The study also noted an increase in the average waist size, growing from 34.9 inches to 37.5 inches over the past twenty years.
Susan Dunn, one of the lead experts from the study, shared with Today, “We hope this information helps women better understand their self-image. And, importantly, that the apparel industry realizes these sizes are here to stay, and women deserve plenty of clothing options.”
She continued, “Clothes should fit comfortably in style and measurements, and they should be available in stores and not just online or hidden away at the back.”
Exploring the Why: Size Increases in American Women
Statistics now reveal that the average American woman is larger than before. The CDC notes that today’s woman typically weighs around 170.6 pounds, quite a step up from the 140 pounds documented in the 1960s.
Not Just About Looks
Social media has profoundly impacted our lives—helping us connect, learn, and adapt. While it’s brought numerous benefits like widespread connectivity and knowledge, there’s a downside.
It subtly contributes to lifestyle changes linked to rising obesity rates, a reality confirmed by the World Health Organization, which reports that these rates have doubled since 1990.
Whether it’s promoting unhealthy habits or encouraging a sedentary lifestyle, social media can contribute to weight gain. While embracing fuller figures is positive, the Mayo Clinic warns that obesity isn’t merely a cosmetic concern.
“Obesity is a medical condition linked to various health issues,” advises the clinic of the 2.5 billion adults worldwide who are overweight. Health risks include heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain cancers.
At the heart of it all, beauty isn’t about conforming to a specific mold. It’s about celebrating individuality. Social media amplifies this message, and if embraced mindfully, it can continue to enhance beauty standards in meaningful ways.
What do you think about social media’s role in shaping our perceptions of beauty? Share your thoughts with us, and encourage your friends to join the conversation!
